Carrying out a marketing strategy via social media to develop your business is the most effective way, especially in terms of engaging your loyal audience. One method that is widely applied is by boosting the Instagram story viewer and engagement. Instagram is a social media platform with a very high number of users, so it is not surprising that many people use it for business development purposes.
The main point of implementing this marketing strategy is not how many people watch the story, but also how much it encourages viewers to take further action.
You can find several tactics, tips, and tricks to increase your audience’s engagement through Instagram stories. It seems that this method is still very worthy of study and consideration considering the interest in it and it’s still high effectiveness. The following are things you can do:
1. Provide An Interesting Description
Telling a story or description in sufficient detail is one of the tips for increasing audience engagement through Instagram stories. A story certainly has a beginning, middle, and end. This method will also have an impact on your business.
In product promotions, you often find amateur users who only display product photos without any description or story accompanying them. This certainly won’t have a big impact, there needs to be an additional story about what this product does and how it benefits your target market. In preparing it, you can also make it like a story to increase curiosity.
2. Give Text and Direct to Keep Sound On
Providing clear and easy-to-read text is a way to increase your audience’s involvement in the Instagram stories you create. This is different from a description, it is more like giving the viewer direction.
Many people view stories or posts without activating the sound, so it is quite important to give viewers a little guidance on activating the sound so that they can understand your product better.
3. Use Stickers
Instagram stories will be more interactive if you use cute and interesting sticker features in it. There are at least two/three types of stickers that are widely used to increase Instagram stories viewer engagement:
Question Sticker
You may be able to ask viewers questions directly through text in stories, but using stickers will greatly increase viewer engagement. Using a question sticker will notify the questioner if the question has been answered by the audience, and they can easily repost to show the response more widely.
You can ask about the products they like most, or ask what innovations they need right now to help your business grow.
Poll Stickers
Polls are fun. For example, use the poll sticker on Instagram stories to give viewers a choice of several product options that you propose, this will show the preferences of the majority of your customers.
Using this poll sticker allows you to see who the people have voted for, then you can see their profiles as a database for your target market and follow-up material. You can also directly reach them via DM to make it more efficient and intense.
More Sticker Options
This is a type of sticker that expands your options to reach wider engagement. You can use location stickers so people know the location of your business, and use hashtag stickers so your posts circulate more widely on Instagram. There are still many types of stickers on Instagram that can be used to attract the attention of potential customers because they seem interactive and dedicated so that products and brands get more attention.
4. Use a Command
Tell your audience what they should do, sometimes that’s for the best. To increase Instagram story viewer and engagement, use clear relevant clues so that people can watch your story longer. This can also keep your viewers watching the story for longer.
Do it this way:
- Hold to Read: You can still write long stories in stories, but you need to tell your audience to “Hold to Read” so that they will take the time to read the long description.
- Tap For More – Create an Instagram story using tiles that provide questions, and give the command “Tap for more” after the question sticker. One or more tiles after that can be in the form of a video containing information, or in the form of a static image containing also relevant information.
- Get Ready – A “get ready for” command will make viewers anticipate big things, here you can determine what will be shown next regarding the product, for example, promotional terms. This will prepare the audience for further actions such as taking a screenshot, rotating the screen horizontally, or turning on the sound.
5. DM for Details
Increasing engagement and interaction with the audience is the main goal of using social media as a business development medium.
You can compose a word that provides information regarding promotions or conditions for getting special discounts. In the story, you can display a photo of the product in question with a short description, then you can write instructions in the story aimed at viewers to send DM directly so they can find out the details.
All things related to the product can be the topic that you offer, for example, promotions for certain products, availability and variants of the product in question, and so on. This method is much more effective and direct because you can have direct interactions and conversations, rather than just adding a list of potential leads to send emails to at a later date.
We often find that Instagram stories can be used as promotional Instagram posts so that they get more visits, or as a way to check whether your product posts will attract a lot of interest before they are posted directly through your business account/profile.
Many have found that using Instagram stories will greatly increase the engagement and its story viewer so that it can significantly help business development through social media. Hopefully, this review can provide great benefits for your business.